A$AP Rocky Partners with Bilt to Drop Exclusive Member Vinyl and Launch “Rent Free” Campaign Celebrating Highly Anticipated Album DON’T BE DUMB

Harlem-Raised Icon Brings Neighborhood Pride to Bilt’s Housing Ecosystem with Limited Edition Vinyl, Chance to Win Free Rent, and Donation to His Former Building

NEW YORK–(BUSINESS WIRE)–Bilt, the rewards program that connects where you live with the places you love, today announced an exclusive collaboration with multi-hyphenated artist, entrepreneur, actor and fashion icon A$AP Rocky to celebrate the release of his long-awaited fourth studio album DON’T BE DUMB arriving January 16. The partnership features a Bilt-exclusive limited edition vinyl designed by Rocky himself, honoring his deep connection to Harlem and New York. The custom vinyl showcases New York-inspired cover art with artistic details that reflect Rocky’s roots in the community that shaped him.

The collaboration launches today, with the exclusive vinyl available now to members through a special pre-order on Bilt’s app and website. Alongside the vinyl release, Bilt is also featuring A$AP Rocky in a special edition of its monthly game show, “Rent Free”, where Rocky is a contestant, offering Bilt Members nationwide the chance to win free rent payments of up to $2,500. In addition to getting their rent paid, the top 10 winners will also receive signed editions of the exclusive vinyl, with hundreds of additional members earning bonus Bilt Points.

In a move that brings the partnership full circle to Rocky’s roots, Bilt is making a donation to a Harlem building where Rocky spent his teen years. The donation will cover January 2026 rent for all tenants in the building—supporting the community that shaped the artist and helping to ease the financial burden during an expensive time of year for many.

“For me, it’s always been about your community and neighborhood. Harlem made me who I am, from uptown to downtown, and that connection to place is everything,” said A$AP Rocky. “When Bilt said they wanted to cover rent for everyone in the same building where I grew up, that hit different. That’s not just business, that’s understanding what community really means. This vinyl is my love letter to New York, and being able to give back to the exact place that raised me while helping people across the country with their rent is the kind of partnership that actually matters.”

The partnership reinforces Bilt’s evolution from a rent rewards program to a comprehensive housing and neighborhood commerce ecosystem, connecting members to authentic cultural moments while making housing payments rewarding. The collaboration also marks a full-circle moment, as A$AP Rocky—who helped celebrate Bilt’s launch at the very beginning—returns for this next chapter.

“Rocky embodies what we believe at Bilt: your neighborhood isn’t just where you live, it’s what fuels your creativity, your ambition, your entire trajectory,” said Ankur Jain, Founder and CEO of Bilt. “From joining us at Bilt’s launch to now, his roots in Harlem have always been inseparable from his success, and this limited-edition vinyl is our way of honoring that connection. It’s a celebration of the community that shaped one of hip-hop’s most influential artists and a reminder of why giving back to your neighborhood matters.”

DON’T BE DUMB marks Rocky’s first studio album in nearly eight years. The Bilt exclusive vinyl captures this milestone moment with design elements that pay homage to Rocky’s artistic evolution and his unwavering connection to New York.

Bilt continues to expand its neighborhood commerce ecosystem, with recent partnerships spanning airlines, hotels, dining, and entertainment venues, allowing members to earn points on everyday spending beyond rent. The A$AP Rocky collaboration represents Bilt’s commitment to connecting members with cultural experiences that resonate with their diverse communities while directly investing in the neighborhoods that shape them.

About Bilt

Bilt is the first loyalty program for renters that allows members to earn rewards on rent and HOA payments while building a path to homeownership. The Bilt Alliance – developed in partnership with some of the nation’s largest residential owners and operators – is a network of more than 5 million homes across the country that rewards residents on each residential payment and enables property managers to increase resident loyalty and cost savings. Launched in June 2021, Bilt boasts the highest value rewards programs on the market today – including the most one-to-one point transfers for travel across major airlines and hotel partners; fitness classes at the country’s top boutique studios; and the ability to use Bilt Points for rent credits, rideshare, home delivery, parking, toward a future down payment on a home or eligible student loans, and more. For more information, visit www.bilt.com.

About A$AP Rocky

Multi-hyphenated artist, entrepreneur, actor and fashion icon A$AP Rocky, born Rakim Mayers, has taken the world by storm since his emergence in 2011. Rocky has continued to dominate the music industry by clocking over 25.7 billion total streams to date. In addition, his music videos have earned a staggering 8.8 billion combined views on YouTube.

In 2018, with two critically acclaimed, #1 debuts on the Billboard 200 for freshman & sophomore albums, LONG.LIVE.A$AP and AT.LONG.LAST.A$AP, Rocky released his highly-anticipated third studio album, TESTING, which has garnered over 1 Billion streams worldwide, landing at #1 on the iTunes charts in 16 countries upon release. In August of 2019, Rocky dropped hit single “Babushka Boi.”

Rocky continued to release hit singles throughout 2022, most notably “Praise The Lord” featuring Skepta and Durdenhauer which went double platinum later that year. In 2023, he released his song “Same Problems?” in honor of the many young artists who had tragically and suddenly passed in recent years along with “RIOT (Rowdy Pipe’n)” produced by Pharrell Williams. Late last year, Rocky dropped his latest singles, “HIGHJACK” and “RUBY ROSARY” featuring J. Cole.

Rocky co-chaired the 2025 Met Gala with the theme of “Superfine: Tailoring Black Style” showing off a full wardrobe of his own passion project and brand AWGE. The same year saw Rocky demonstrate his incredible acting prowess in two films produced by A24 — Highest 2 Lowest directed by Spike Lee and If I Had Legs I’d Kick You directed by Mary Bronstein. Rocky also wrote and performed two songs for the Highest 2 Lowest soundtrack, “Trunks” and “Both Eyes Closed.”

A$AP Rocky is currently the Creative Director of both Ray-Ban and PUMA and has been a part of many high-profile commercial campaigns including Bottega Veneta, Calvin Klein, Chanel, Gucci, Courvoisier, Dior, Mercedes Benz, Guess and Fenty Skin. Rocky’s creative agency AWGE has launched partnerships with Marine Serre, Amina Muaddi, Selfridges, JW Anderson, MTV, and more. In addition, AWGE has launched the careers of notable artists such as Playboi Carti, slowthai, Smooky MarGielaa, and more. In June of 2025, AWGE put on their second annual Paris Fashion Week show to rave reviews.

Contacts

Deniz Sonmez | deniz.sonmez@bilt.com