PANews reported on December 25th, citing 36Kr, that ByteDance's AI application "Doubao" has surpassed 100 million daily active users (DAU), becoming another productPANews reported on December 25th, citing 36Kr, that ByteDance's AI application "Doubao" has surpassed 100 million daily active users (DAU), becoming another product
Doubao's daily active users have surpassed 100 million, making it the lowest-cost blockbuster product in ByteDance's history.
PANews reported on December 25th, citing 36Kr, that ByteDance's AI application "Doubao" has surpassed 100 million daily active users (DAU), becoming another product to reach this milestone after Douyin. Insiders revealed that Doubao has the lowest promotional costs among the company's products that have achieved over 100 million DAU, primarily relying on user-driven organic downloads and content popularity. Doubao is also rapidly expanding into multiple scenarios such as AI+hardware and AI+consumer applications, and will participate in an interactive collaboration with CCTV's Spring Festival Gala in 2026. Although its monetization path remains to be clarified, its large-scale MaaS commercialization has exceeded expectations, achieving high gross margins.
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