5 reasons ChangeNOW leads digital payment platforms for businesses

As digital payments surge across global markets, crypto businesses are turning to platforms like ChangeNOW to handle faster growth, stronger security needs, and seamless asset integration.

Recently, the annual McKinsey Digital Payments Survey showed that digital payments spiked in usage across the US and Europe. However, traditional payment gateways have a multitude of factors to consider, such as the regulations, technological infrastructure, data and analytics, and customer experience before they can enter the market confidently. In this area, however, crypto businesses have the upper hand. Crypto payment gateways have been navigating risky waters for years now and have learned how to balance security with speed. The only big question crypto businesses are asking now is: what digital payment platform is the right fit for their business? 

Today, we’re looking at one of the prominent crypto business solutions in the market, ChangeNOW, and why it’s increasingly becoming the preferred choice for SMEs and enterprises.   

What is ChangeNOW for Business?

Introduced in 2017, ChangeNOW is an up-and-coming crypto exchange platform that has garnered considerable attention this year, especially after achieving sub-2-minute crypto swap times. Its newly launched ChangeNOW For Business appears to be another reason behind this spike in interest. 

ChangeNOW For Business provides a long list of blockchain solutions designed for SMEs and enterprises that want to take the crypto path. ChangeNOW’s solutions come with built-in profit models and flexible fee structures. Businesses can earn a cut from every transaction on the platform, starting at 0.4%. Additionally, clients have the ability to customize commissions based on the asset, trading pair, or even the size of the swap.

Offering 1,500 coins, 110+ networks, 70+ fiat coins, and millions of monthly transactions, ChangeNOW for Business provides a full repertoire of digital payment solutions ranging from APIs and widgets to white-label exchanges and liquidity services. Its all-encompassing system helps companies integrate crypto payments, swaps, and on/off-ramps with minimal effort, while maintaining enterprise-grade security and asset custody standards.

ChangeNOW’s key products

Crypto Exchange API

For those new to the crypto space, a crypto exchange API is a tool that lets developers and businesses integrate exchange operations directly into their platforms. This prevents the hassle of creating an exchange from the ground up, which is no easy task.

While there are a wide selection of APIs in the market today, ChangeNOW’s Crypto Exchange API is turning out to be integral for crypto businesses. Its crypto exchanges, crypto wallets, payment gateways and fiat on/off-ramps have massively improved the customer experience.

ChangeNOW supports over 1,100 coins across 100+ networks, allowing smooth cross-chain swaps between assets from both CEXs and DEXs. Businesses can integrate fixed or standard exchange flows using its adaptable API, with fiat on/off-ramp options available on request. The platform boasts top performance with a 99.99% uptime, 350 ms response time, and 10-minute incident alerts.

Exchange Widget

Crypto Widgets are tools that improve customer onboarding. ChangeNOW’s crypto exchange widget rises above similar products in the market with over 2,250,000 exchange pairs and fiat on- and off-ramp available upon request. To help users get the best possible market rates, the platform has both standard and fixed-rate options.

ChangeNOW has two widget options: The Exchange Module and the Top-Up Module. The Exchange Module helps companies embed a complete cryptocurrency exchange widget directly into their website and earn 0.4% of the total trading volume generated through it. Meanwhile, the Top-Up Module gives businesses the option to accept deposits directly into their crypto wallets, supporting more than 1,500 crypto and fiat assets.

In a crowded market with numerous tools from big-name crypto brands, ChangeNOW’s products stand out with its regular maintenance and updates, and round-the-clock human support. Partners also benefit from customizable fees, 24×7 support with a dedicated manager, and the ability to withdraw profits in 11 cryptocurrencies or fiat at any given moment.

White Label solutions

White label blockchain platforms are pre-made and ready for use blockchain software solutions. These are often used as a smarter alternative to custom blockchains built specifically by dedicated crypto developers. It helps companies launch branded crypto services fast, without in-house blockchain expertise.

ChangeNOW For Business has three major white label offerings: White Label Crypto Wallet, White Label Crypto Exchange and White Label Telegram Bot for Crypto Exchanges.

With ChangeNOW’s white label solutions, which include full technical and marketing support, businesses can easily launch ready-made crypto services with no coding or development experience. They also require minimal upfront investment. Plus, businesses can access more than 1,500 supported coins and tokens, with built-in fiat purchase options. Companies can even make use of ChangeNOW’s flexible tools such as staking, NFT storage, and cross-chain swaps. Launching a blockchain platform has never been easier. 

Security and compliance

Data and asset protection is top-of-the-list priority for ChangeNOW for Business. And to ensure maximum security for clients, ChangeNOW has earned both the SOC-2 and the ISO 27001 certifications. Its non-custodial infrastructure is also widely regarded as safer for business operations. In addition to this, ChangeNOW’s operations are truly transparent and businesses can easily access the data they need. When it comes to security and compliance, ChangeNOW for Business leaves no stone unturned.

Partner and affiliate programs

ChangeNOW for Business has extensive partner privileges for its clients. Every partner that integrates ChangeNOW’s solutions gains access to exclusive features and discounts based on monthly volume. The platform offers fully customizable profit options, and businesses can earn from 0.4% per transaction with flexible commissions by assets, pairs, or exchange amounts.

Affiliate program

Businesses can now earn up to 25% with ChangeNOW’s crypto partner program. The program already supports over 1,000 active affiliates, pays an average monthly reward of $5,853, and has distributed more than $12.17 million in rewards.

Customer support

ChangeNOW for Business provides 24×7 support for its customers. The platform gladly offers comprehensive human help for any request, and this includes wrong network deposits, duplicated transactions, and any other issue that may come up while integrating or using its services.

What’s more, a personal manager and support team are available 24×7 to assist businesses to make sure their experience with ChangeNOW is as seamless as it can be. Plus, after integration, ChangeNOW handles all of the maintenance. ChangeNOW for Business wants to make running a crypto business as stress-free as possible. 

Target audience

ChangeNOW for Business is not designed just for massive, sprawling businesses but also for startups looking to add crypto payment options to their websites. It has also grown popular with media and software platforms seeking monetization tools. But of course, it is also adept at managing the needs of larger firms and is the right option for product managers and C-level leaders exploring secure, ready-to-deploy crypto integrations.

To sum it up

As crypto businesses search for the best payment platforms, they have plenty of options, but very few are as efficient as ChangeNOW for Business. ChangeNOW’s broad asset support, innovative tools, transparent fee structure, strong security, and comprehensive customer support set it apart in a crowded market. Moreover, it has the solutions to appeal to both growing startups and established enterprises. The platform’s complex mix of scalability, security, and simplicity has helped it secure a coveted spot among the most complete B2B crypto payment ecosystems for 2025.

To learn more about ChangeNOW For Business, visit its website and socials.